ANALISIS PENERIMAAN MAHASISWA PERGURUAN TINGGI SURABAYA TERHADAP GOOGLE GEMINI AI MENGGUNAKAN UTAUT

Putri Andini Rachmatika; Eka Wahyudinarti Eka Wahyudinarti; Rika Nurul Ain  Rika Nurul Ain

doi:10.23960/jitet.v13i3.6865

Authors

Putri Andini Rachmatika UPN “Veteran” Jawa Timur
Eka Wahyudinarti Veteran National Development University of East Java
Rika Nurul Ain Veteran National Development University of East Java

DOI:

https://doi.org/10.23960/jitet.v13i3.6865

Abstract Views: 163 File Views: 116

Keywords:

Google Gemini AI; UTAUT; SmartPLS; SEM-PLS; Purposive Sampling;

Abstract

Abstrak. Dengan semakin meluasnya penggunaan chatbot berbasis AI seperti ChatGPT dan Google Gemini dalam konteks pendidikan tinggi, penting untuk menelusuri sejauh mana penerimaan mahasiswa terhadap teknologi ini, khususnya di wilayah Surabaya. Penelitian ini mengadopsi model Unified Theory of Acceptance and Use of Technology (UTAUT) untuk menganalisis persepsi mahasiswa dari berbagai perguruan tinggi di Surabaya yang telah menggunakan Google Gemini AI selama minimal satu bulan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner skala Likert 4 poin dan teknik purposive sampling, melibatkan sekitar 106 responden. Dengan menggunakan Structural Equation Modeling (SEM) dan perangkat lunak SmartPLS, analisis data dilakukan.. Hasil yang diharapkan meliputi identifikasi faktor-faktor seperti performance expectancy (PE), effort expectancy (EE), social influence (SI), dan facilitating conditions (FC) yang mempengaruhi behavioral intention (BI) serta Use Behavior (UB) Google Gemini AI di kalangan mahasiswa Surabaya.

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Author Biographies

Putri Andini Rachmatika, UPN “Veteran” Jawa Timur

Putri Andini Rachmatika is an undergraduate student in the Information Systems Study Program, Faculty of Computer Science, UPN "Veteran" Jawa Timur, Indonesia. Their research interests include user acceptance of emerging technologies, artificial intelligence applications, and technology adoption models such as UTAUT.

Eka Wahyudinarti, Veteran National Development University of East Java

Eka Wahyudinarti is an undergraduate student in the Information Systems Study Program, Faculty of Computer Science, UPN "Veteran" Jawa Timur, Indonesia. Their research interests include user acceptance of emerging technologies, artificial intelligence applications, and technology adoption models such as UTAUT.

Rika Nurul Ain , Veteran National Development University of East Java

Rika Nurul Ain is an undergraduate student in the Information Systems Study Program, Faculty of Computer Science, UPN "Veteran" Jawa Timur, Indonesia. Their research interests include user acceptance of emerging technologies, artificial intelligence applications, and technology adoption models such as UTAUT.

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